J. Seth Estep

SVP, General Merchandising at Tractor Supply Company

J. Seth Estep is the Senior Vice President of General Merchandising at Tractor Supply Company. J. has been with the company since April 2005 and has held various positions during their tenure.

Most recently, they were the Project Manager & Marketing Coordinator for the Del's Feed & Farm Supply division post acquisition. In this role, they were responsible for all marketing activities for Del's, including circulars, radio, and ROP.

Prior to their current role, Seth held various other positions at Tractor Supply Company. J. has a wealth of experience in the company and is an integral part of the team.

J. Seth Estep received their MBA in finance from Belmont University's Jack C. Massey Graduate School of Business and their BA in College Scholars- Strategy & Accounting Information Systems from the University of Tennessee, Knoxville. J. also attended Brown University.

J. Seth Estep reports to Harry A. Lawton III, President & CEO. Some of their coworkers include Colin Yankee - EVP, Chief Suppy Chain Officer, Kimberley Gardiner - SVP, Chief Marketing Officer, and Robert D. Mills - EVP, Chief Technology, Digital Commerce & Strategy Officer.


  • SVP, General Merchandising

    Current role