Dan Pereira

Dan Pereira has a strong background in digital strategy and consumer experience. Dan currently works as the Executive Director of Omnicommerce Experience Design at Tracy-Locke since July 2023. Prior to this, they held various roles at VMLY&R from 2018 to 2023, including Executive Director of Commerce Consumer Experience, Managing Director of Commerce Consumer Experience, and Group Director of Commerce Strategy. From 2013 to 2018, Dan served as the Vice President of Digital Strategy at Rockfish, where they provided day-to-day oversight for strategic deliverables and played a consultative role in helping brands build eCommerce capabilities. Before that, they worked at JWT as the Director of Insights & Optimization from 2010 to 2013, where they managed web analytics and organic search engine optimization teams. From 2004 to 2010, Dan was the Director of Strategic Business Analysis at Targetbase, where they provided leadership in digital measurement and created measurement plans for multi-channel direct marketing campaigns. Prior to Targetbase, they worked as a Business Analytic Consultant at Tribal DDB from 2001 to 2004, focusing on web analytics implementation and email marketing. Dan started their career at SixtyFootSpider in 2000 as an Information Strategist, working on web analytics, consumer behavior analysis, and loyalty program management for HP. Before that, they were a Database Analyst at Bozell Worldwide in 1999, where they generated lists and analyzed transactional data for a loyalty program.

Dan Pereira earned a Bachelor of Arts degree in Business Administration from Seattle Pacific University, where they attended from 1995 to 1999. In addition to their formal education, they have obtained several certifications, including "Learning Design for Sustainability" and "Sustainability Strategies" from LinkedIn, which were both obtained in June 2022. Dan also completed a certification in "Navigating Environmental Sustainability: A Guide for Leaders" from LinkedIn in January 2022. Furthermore, they acquired a certification in "Forrester CX Foundations" from Forrester in July 2021.