Vaibhav Miskeen

Customer Data Lead - Audience/martech/growth at Trade Me

Vaibhav Miskeen is an experienced data and marketing professional currently serving as Customer Data Lead at Trade Me, where responsibilities include managing the migration to a new Customer Data Platform and driving initiatives to optimize the company's Omnichannel Martech stack. Previous roles include Senior Analyst positions at Trade Me, focusing on customer data and lifecycle marketing, and Insights and AI Analyst at MarginFuel. Vaibhav's earlier experience spans various marketing and analytics roles, including Senior Marketing Analyst at SBI Life Insurance Co. Ltd., where data-driven market intelligence projects were executed, and a summer internship in digital transformation at Godfrey Phillips India. Vaibhav co-founded a clothing startup during college and held engineering roles at Nokia India and Bharat Sanchar Nigam Limited. Academic credentials include a Master's degree in Business Analytics from Massey Business School, an MBA in Marketing and Finance from the Institute of Management Technology, and a Bachelor's degree in Electronics and Telecommunication from the University of Mumbai.

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