Alicia Mata

Alicia Mata Suárez is a seasoned professional with extensive experience in client development and marketing strategy. Currently serving as Client Development Director at Tradedoubler, Alicia focuses on enhancing revenue through managed affiliate programs and developing affiliate marketing strategies for both local and international clients. Previously, as Account Director at Grupo SIM, Alicia contributed to General Motors' Aftersales Marketing Strategy, while earlier roles included strategic leadership in promotional programs at Yeti Group and customer loyalty at PSM Carlson Marketing Group. Alicia's career spans over two decades, beginning with positions at Publicis Healthcare Communications Group and D'ARCY, and complemented by a strong academic background including an MBA and multiple specialized degrees from renowned institutions.