Eric Freidenrich has a diverse work experience spanning several companies and roles. Eric is currently serving as the Director of Business Development at Tradewind Aviation since September 2020. Prior to that, from 2015 to 2020, they founded and served as the Chief Development Officer of Scratch Village LLC. During their time there, they successfully acquired and improved underperforming assets, leading to consistent financial growth.
Before Scratch Village LLC, Eric worked at Airtreks as the Vice President of Corporate Development from 2002 to 2015. Eric was responsible for generating new partnerships and sales for airlines and luxury travel companies. Eric created and managed a successful Business-to-Business division, contributing significantly to the company's sales. Eric was also a top sales producer, consistently achieving $1M+ in airfare sales, with the record for the largest airfare sale in the company's history.
Prior to Airtreks, Eric worked at Onepage Software as the Director of Business Development and at Shockwave - A division of Macromedia as the Director of E-Commerce. At Onepage Software, they were responsible for e-commerce partnerships and content management, while at Shockwave, they directed e-commerce business strategies and partnerships, including the development of retail e-commerce and digital content transaction systems.
Eric's earliest role was as the Director of Marketing Development at IAC from 1997 to 1999. Eric played a leadership role in conceptualizing, managing, and implementing website content to support product sales and user engagement, and also executed sales programs in partnership with notable entities such as Sci-Fi Channel, Hotels.com, and Home Shopping Network.
Eric Freidenrich has a Bachelor of Arts degree in Communications from Willamette University, with a field of study in Communication and Media Studies. Eric also attended the University of California, Irvine - The Paul Merage School of Business, where they studied Human Resources Management and Services. In addition, Eric pursued a field of study in Tourism and Travel Services Management at Foothill College. Eric completed their education at the West Valley Flying School in Palo Alto, California, where they earned a Private Pilot degree with a field of study in Aviation.
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