Gabrielle Richards

Gabrielle Richards has a diverse work experience in the field of brand management and marketing. Gabrielle currently works as a Brand Director at Shapermint, a direct-to-consumer brand owned by Trafilea Group. Gabrielle joined the company in October 2020 and has been instrumental in its growth, helping the brand reach $200 million in revenue and acquire over 4 million customers. Prior to that, Gabrielle worked as a Brand Director at Trafilea Group itself, where they played a key role in the growth of their brand, Shapermint, which achieved $300 million in revenue and 6+ million customers in less than two years.

Earlier in their career, Gabrielle served as a Brand Marketing Manager at NutraBlast, where they managed cross-functional projects to re-brand the company's core product and oversaw the website's user experience. Gabrielle also successfully launched a new product in Target by managing product launches and leading the creative and copywriting efforts.

Before that, Gabrielle worked at Indique Hair LLC, a premium hair extensions brand, where they held various roles including Brand Manager, Global Marketing Manager, and Marketing Associate. During their time at Indique Hair, they led the digital brand marketing strategy, managed external agencies, and oversaw critical functions of the brand such as creative direction, promotions, and events. Gabrielle also played a crucial role in building the education team and integrating customer-centric brand strategies.

Gabrielle began their career at Ann Taylor LOFT as a Sales Lead and Stylist, where they managed a sales team and helped reach retail sales goals. Gabrielle also gained experience as a Wardrobe Intern/Assistant at MTV Networks, where they assisted with wardrobe preparation for on-air media talent and performed clerical duties.

Overall, Gabrielle Richards has extensive experience in brand management, marketing strategy, digital marketing, and team leadership. Gabrielle has a proven track record of driving revenue growth and building strong brands.

Gabrielle Richards obtained a Bachelor of Arts degree in Economics from Dickinson College, where they studied from 2003 to 2007. Gabrielle later pursued a Masters Degree in Fashion Design at Drexel University from 2007 to 2010. In 2015, Gabrielle earned a Certificate in Marketing Strategy from Cornell University. In terms of additional certifications, they became a Body Positive Facilitator Coach from The Body Positive in June 2021. In 2016, they obtained certification as a Hootsuite Certified Professional from Hootsuite Media Inc., and in 2015, they completed a certification in Marketing Strategy from Cornell University.