The Strategic Planning and Research team at TRANS TV is responsible for formulating long-term business strategies and conducting in-depth market research to guide programming and operational decisions. The team ensures that the company's growth aligns with its vision and mission by analyzing industry trends, audience behavior, and social economic data. They collaborate with other departments to develop marketing plans, sponsorship opportunities, and enhance HR practices, ultimately supporting TRANS TV's goal of becoming the leading television network in Indonesia and Southeast Asia.