Blanca N. Colon Mercado

Blanca N. Colon Mercado has extensive experience in sales and marketing within the transportation and aviation software industry. Serving as the Regional Account Manager for Transoft Solutions Inc. since February 2014, Blanca has successfully promoted the company’s products across Latin America, managing customer relations, market conditions, and strategic recommendations. In addition, Blanca holds the position of President at Simtra Americas LLC, overseeing sales and marketing strategies for North and South America. Previous experience includes working as a Sales and Marketing Coordinator at Bonset International LLC. Blanca holds an MBA in International Business and Entrepreneurship from the University of Illinois Urbana-Champaign and a Bachelor of Science in Business Administration with a focus on Accounting and Finance from the University of Puerto Rico-Mayaguez.