Transport for Wales
Monique Parmar is an experienced professional in customer insight and data analysis with a career spanning over two decades. Currently serving as a Customer Insight and Research Consultant at Transport for Wales since September 2025, Monique previously held several roles at National Express LTD, including Head of Customer Data, Insight & Research, and Head of CRM and Insight. Monique's expertise was further developed at BNP Paribas Personal Finance as a Customer Insights Manager and at LaSer UK, where Monique was the Insight and Strategy Manager. Early career highlights include roles at Jaywing, Telefónica UK, Young & Rubicam, and Equifax, showcasing a consistent focus on marketing analysis and customer insights. Monique holds a degree in Mathematics and Management from King's College London.
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