U-Chyung Lim

U-Chyung Lim is an experienced professional in the cryptocurrency and web3 sectors, currently serving as Partner for Ecosystem Expansion at Travala.com since April 2025, focusing on enhancing token utility through cultural visibility and real-world engagement. Previously, U-Chyung held the role of Chief Business Officer at Lumia from May 2023 to April 2025, where strategic partnerships were prioritized to strengthen the brand and industry presence. Prior to that, U-Chyung worked as Partnership and Account Manager at Binance, emphasizing user protection and the growth of DeFi projects, and was involved in district sales and account management at Digi Telecommunications, driving market strategies in stagnant regions. Early career experience includes a Listing Manager position at LATOKEN, responsible for aligning token listings with market potential. U-Chyung holds a BA (Hons) in Marketing from Anglia Ruskin University.