Travel Alberta
Jon Mamela has a strong and extensive work experience in the marketing and tourism industry. Jon is currently the Chief Commercial Officer (CCO) at Travel Alberta, where they are responsible for accelerating the growth of Alberta's visitor economy through destination management programs. Prior to this, Mamela served as the Chief Marketing Officer & EVP at Destination Toronto, focusing on promoting Toronto as a tourist destination. Jon also held the position of CMO & SVP Marketing & Sales at Destination Canada, where they led a team in the development and execution of global marketing and sales strategies. Mamela has prior experience in customer experience marketing, partnerships, and promotions at Four Seasons Hotels and Resorts. Jon has also held roles at Fairmont Hotels & Resorts and Procter & Gamble, where they oversaw brand strategy, loyalty marketing, and interactive marketing.
Jon Mamela completed their Bachelor of Science degree in Chemistry and Physics at Bethany College from 1990 to 1994. Jon furthered their education by obtaining an MBA in Marketing from Miami University from 1994 to 1996. In addition to their formal education, Jon Mamela has also obtained certifications in Viral Growth from Section4 in November 2021 and as a Strategist from Prof G, also from Section4, in July 2020.
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Travel Alberta
Tourism is a major driver of Alberta’s economy. And it’s not just front-line tourism businesses who play a role – a diverse range of industries and jobs across the province benefit from the visitors who come to Alberta. Travel Alberta is the destination management organization of the Government of Alberta. We promote Alberta as a desirable place to travel, work, live, play, invest and learn. Working with businesses throughout the province, we capitalize on Alberta’s breathtaking landscapes and world-class hospitality to develop memorable experiences for visitors to enjoy, in all regions, in all seasons. Our work directly and indirectly benefits our province, driving visitation and revenue, diversifying the economy, providing jobs, encouraging economic investment and enhancing quality of life for Albertans and their communities. Established as a Crown corporation on April 1, 2009, we operate under the authority of the Travel Alberta Act within the Ministry of Economic Development, Trade and Tourism. To learn more about Travel Alberta’s strategy and programs visit industry.travelalberta.com. If you're passionate about helping this province prosper and want to be part of an award-winning organization with strong corporate values, energetic team members and a great culture, Travel Alberta is the destination for you. Twitter: @TravelAlbertaCo #TourismWorks