Cory Carter, MS, MBA

Vice President of Sales at Trazer

Cory Carter, MS, MBA has extensive experience in sales, marketing, and business development within the healthcare industry. Cory is currently serving as the Vice President of Sales at TRAZER, a renowned company specializing in computer simulation for health, fitness, and cognitive performance assessment and enhancement. Cory's role involves leading the sales team and contributing to the advancement of movement science through the quantification of the neuromechanical mind-body connection.

Prior to their current position, Cory held the role of National Sales Director at Cervos Medical, where they focused on regenerative medicine in spine, trauma, extremities, and sports medicine. Cory successfully managed national sales and played a key role in promoting the company's offerings.

In addition, Cory has experience as the Owner of Carter Medical, LLC, where they provided business development consulting services in sales, marketing, and business assessment and planning. Cory assisted various organizations in driving growth and implementing effective strategies.

Cory's previous roles also include serving as Vice President of Sales at UnitedHealth Group, where they led a $2 billion sales and account management organization in the specialty pharmacy services and pharmacy benefit management (PBM) space. Cory was responsible for various aspects including recruitment, performance management, sales process development, and territory alignment.

Furthermore, Cory worked as the National Sales Director at Zimmer Biomet, where they built and led a new division focused on early intervention and regenerative medicine. Cory successfully developed and executed sales, marketing, training, and MedEd strategies, leading to significant growth and market expansion.

Before joining Zimmer Biomet, Cory served as a Regional Sales Specialist at Integra LifeSciences, achieving remarkable sales performance in the ortho-spine and neuro-spine accounts. Cory was recognized as the top performer and attained consistent quota achievement.

Earlier in their career, Cory held the position of Global Marketing Manager at Orthovita, where they developed and executed a global marketing program for orthopedic and spine biologics. Their efforts led to successful product launches, training program revamp, and significant revenue growth.

Cory began their career at DePuy Synthes Companies as a Group Manager in product and market management. Cory played a leadership role in orthopedic device marketing and product development, with a focus on trauma, spine, sports medicine, and osteobiologics. Cory led the cross-divisional Launch Team and spearheaded strategic co-development initiatives with a tissue bank partner.

Overall, Cory Carter's work experience reflects their expertise in sales leadership, business development, marketing, and strategic planning within the healthcare industry. Cory has a proven track record of driving growth, implementing effective strategies, and achieving exceptional sales performance.

Cory Carter, MS, MBA, has an extensive education history. Cory holds a Master of Science degree in Biomechanics from the University of Florida. Prior to that, they completed a Bachelor of Arts degree in Kinesiology at Purdue University. Additionally, they pursued executive education at the Harvard Business School, specializing in Leading Product Development.

Throughout their education, Cory Carter also engaged in various internships and programs. In 1994, they participated in the Spine & Joint Conditioning Institute at UC San Diego, focusing on Clinical Exercise Physiology and Spine/Sports Rehab. Earlier, in 1991 and 1992, they were a part of the NCAA Division-I Wrestling program at Valparaiso University, where they pursued Pre-Medicine/Pre-Medical Studies.

Although specific start and end years are not provided for most of their education experiences, it is evident that Cory Carter has a diverse educational background encompassing biomechanics, kinesiology, business management, marketing, and clinical exercise physiology.

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Timeline

  • Vice President of Sales

    January, 2023 - present