Guy Herzl

Guy Herzl has a strong background in agronomy, with their most recent role being Chief Agronomist at Treetoscope since February 2023. In this position, they are responsible for leading the agronomic value proposition of the company's products, managing agronomic aspects of trials, and mediating the value of the product to customers.

Prior to that, Guy worked at Mehadrin Tnuport Export L.P. starting in March 2011. From February 2019 to February 2023, they served as the Head of Innovation. In this role, they contributed to the company's growth and success through innovative practices. Additionally, Guy was the Avocado's Head Agronomist at Mehadrin, overseeing the growth, agrotechnical treatments, fertilization, irrigation, and harvest of avocado crops. Guy also provided guidance and consulting to other avocado managers within the company in Israel.

Guy Herzl completed their Bachelor's degree in Agronomist at The Hebrew University of Jerusalem from 2007 to 2010. Guy further pursued their education at The College of Management Academic Studies from 2012 to 2014, where they earned a Master of Business Administration (M.B.A.) with a focus on Entrepreneurship - MBA.