Petra Schmiedel

Petra Schmiedel has extensive work experience in sales, marketing, and business development. Petra started their career in 1994 at Dynastar Skis and Lange Skiboots, where they worked as a Sales & Marketing Manager until 2001. From 2002 to 2003, they worked at AMS Athletics Management & Services as a Sales & Marketing Manager. In 2004, they joined Trek Bicycle Corporation and held various roles, including Bontrager Coordinator from 2014 to 2020 and Marketing from 2004 to 2014. Currently, they are working at Trek Bicycle as the European Business Development Manager, a position they started in 2020.

Petra Schmiedel obtained a CAS degree in Kundenkommunikation from HWZ Zürich, which they pursued from 2011 to 2012. Prior to that, they completed their Diplom degree in Sportökonomie from the University of Bayreuth, spanning from 1987 to 1992.