With more than 20 years of quality journalism focused on the affairs of the Arab world, TRENDS was established in Paris, France, as a magazine by acclaimed Lebanese-French journalist Yasser Hawari in the late 90s.

In the early 2000s, TRENDS moved its base to Dubai and started focusing more on the business and economic affairs of the Arab world along with some coverage of the important geopolitical developments of the time.

During its more than two decades of operations, TRENDS built strong partnerships with international organizations as well as regional organizations.

As the media landscape evolved in the region, TRENDS established two iconic annual events – Top CEO Middle East, a ranking of the top 100 listed GCC companies in the region. The Top CEO award is based on financial criteria along many other data points that are collected on the publicly-listed companies. The ranking and algorithm is developed and managed in cooperation with INSEAD Business school, and audited every year by one of the big four audit firms to ensure transparency.

TRENDS also established the Arab Luxury World, a unique conference that focuses on the business of luxury in the Middle east. Bringing together brands, distributors, retailers, mall operators, service providers, artists and the movers and shakers of the global and regional luxury business.  

The digital transformation of TRENDS is in line with the publication’s futuristic growth strategy. A diverse team of journalists, editors and researchers that are drawn from different cultures and geographics will ensure a multifaceted bouquet of information.

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