Dilara Celikkanat is an experienced marketing professional with a strong background in brand communications and strategic planning across various industries. With a tenure at Trendyol Group since August 2020, Dilara currently serves as the International Marketing Communications Team Lead for the Gulf and EU regions, overseeing a multi-national team and managing end-to-end marketing communications. Previous roles include senior leadership positions at TBWA\Media Arts Lab and TBWA\Istanbul, where Dilara crafted and executed comprehensive strategies for notable brands across different sectors. Prior experience at Unilever involved brand development and strategy creation for various consumer goods. Dilara holds a Bachelor's degree in Business Administration from Koç University and has also studied at Tilburg University.