Luca Libonati

Chief Digital Marketing Officer at Trentino Marketing

Luca Libonati has a diverse range of work experience in digital marketing and leadership roles. Luca currently serves as the Chief Digital Marketing Officer at Trentino Marketing, starting in December 2022. Prior to this, Luca founded Innoracle in 2019. Luca also worked at Miele Italia as the Head of eCommerce from July 2021 to November 2022.

Luca's previous positions include Marketing Director and Head of Communication at Miele Italia, where they led brand strategy, product marketing, and omni-channel communication. Luca also served as the Head of Digital Strategic Marketing and Head of Product Innovation, Traffic, and Monetization at Gruppo Mondadori, where they worked closely with the Chief Digital Officer to define the go-to-market strategy and digital roadmap.

Before that, Luca held roles at Italiaonline, StepStone, Marketing Multimedia S.r.l., Img Internet, and Usability Lab S.r.l., where they gained experience in search marketing, web project management, and web marketing strategy. Overall, Luca Libonati has a strong background in digital marketing and has held various leadership positions throughout their career.

Luca Libonati completed a Master of Small Business Management program at SDA Bocconi in 2004-2005. Later, they received a scholarship from Consel - Consorzio Elis for the Talent Academy Enel program. In terms of additional certifications, they obtained the Amazon Sponsored Ads Certification and Amazon Retail for Advertisers Certification from Amazon in 2021. Additionally, they achieved various LinkedIn Skill Assessment badges, including Cascading Style Sheets (CSS), Google Analytics, HTML, Microsoft Excel, PHP, and Search Engine Optimization (SEO) in 2021. Luca also earned the Google Analytics for Beginners certification from Google in 2019.

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