Tori Anderson

Tori Anderson has a diverse range of work experience. Tori started as a Brand Ambassador for TREW Gear and SunGod in 2020. In 2021, they worked as a Brand Ambassador for SkiBig3 and also served as a Marketing and Content Strategist for Integrated Sustainability. Tori's role at Integrated Sustainability involved guiding investors and business owners in developing a brand positioning strategy and conducting market research. Tori also worked on limited series product designs and created consumer segmentation models. Tori's past experience also includes working as an Athlete for WNDR Alpine and as a Podcast Host for Out Of Collective's "Big Stick Energy" podcast. In 2022, Tori joined Alpine Canada Alpin as a Digital Marketing Coordinator and later took on the role of Digital Marketing Strategist, leading a cross-functional team in a website redesign project. Tori drafted a detailed RFP and the project is set to launch in the summer of 2023. Before that, Tori worked at Atomic from 2015 to 2021, starting as an Experiential Marketing Coordinator and later becoming a Brand Representative. Tori also worked as a Strategic Marketing Consultant for Sana Comfort & Lenz North America in 2020, where they developed a business strategy for the brand's Canadian market debut. However, due to the Covid-19 pandemic, the strategy was put on hold. Tori's work at BaseNZ as a Social Media Manager and Strategist involved revamping the digital channel and content strategy, resulting in increased engagement and audience growth.

Tori Anderson obtained their Bachelor of Business Administration degree in Marketing with a minor in Entrepreneurship and Innovation from Mount Royal University between 2018 and 2022. In addition to their degree, they also earned several certifications. In October 2019, they obtained the Hootsuite Platform Certification and the Social Marketing Certification from Hootsuite. In March 2020, they obtained the Hubspot Inbound Certificate from HubSpot. Furthermore, they obtained the Certified Alpine Binding Technician certification from Atomic Austria GmbH in April 2019. It is not known whether they obtained the Google Advanced Analytics Certificate as the month and year of acquisition were not provided.