Sami Hurme

Sami Hurme is an experienced professional in the fitness and wellness industry, currently serving as Country Manager and Business Owner at TRIB3 International and TRIB3 Finland since November 2017. Sami operates Kunnon Oy, offering consulting and education for management and sales in the fitness sector, and also works as an educator for Trainer4You, focusing on personal training marketing. Additionally, Sami has been a developer for Flowride, known for its indoor cycling program, and holds the position of Chairman of the Board and Co-Owner at X-Method Oy, a personal training program provider. Previous roles include Group Exercise Instructor at Liikunta ja Hyvinvointikeskus Aplico, Club & Spa Manager at Forever Helsinki, and General Manager at Nelipro Oy, contributing significantly to the fitness landscape in Finland. Sami's educational background includes a Vocational Qualification in Business and Administration from Adulta.