J Λ M Ξ S R I C Ξ ° is a highly experienced leader in digital strategy, brand development, and user experience, currently serving as CEO of Fiction Tribe® since December 2011. As the founder of Lagoon, started in September 2022, J Λ M Ξ S R I C Ξ ° focuses on creating engaging user experiences through innovative technology. Responsibilities also include serving as Chief Digital Officer at Ideba and Chairman of the Board at Tribe Global, enhancing customer insights and fostering collaboration among creative agencies. J Λ M Ξ S R I C Ξ ° holds several investment roles, including at Lumi Labs, and has extensive previous experience in creative leadership at Gravity Zero and Ascentium. Academic credentials include studies at MIT Sloan School of Management, where insights on Artificial Intelligence were explored, and degrees in English Literature, Computer Science, Theater, and Cultural Studies.
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