Alessandra Lazo Sarmiento currently serves as the Supervisora de Customer Digital Experience at Tribeca_Media, overseeing the digital experience for Entel Perú since July 2019. Previously, Alessandra held the position of Community Manager Junior for the same account at Tribeca_Media and worked at Diamond Films Perú in 2016, where responsibilities included supervising advertising materials in cinemas and coordinating promotional activations for films. Alessandra's educational background includes a Bachillerato in Ciencias de la Comunicación from Universidad Nacional Federico Villarreal (2014-2018), and additional studies at Brother Ad School and Toulouse Lautrec in 2020 and 2018, respectively.