Alex Dale

Alex Dale currently serves as a Senior Games Industry Advisor at Make-A-Wish® UK and holds several board positions, including Chairman of the Board at Whossa! and Tribes Studio, as well as a Non-Executive Director at Sandsoft Games and formerly at Snowprint Studios AB. With a notable career in the gaming industry, Alex's experience includes leadership roles at King, where responsibilities encompassed managing major studios and marketing initiatives for popular titles. Previous roles at Microsoft focused on online and consumer products. Alex holds an MBA from Imperial College Business School and a Bachelor's degree in Modern History from Oxford University.