John Lange

John Lange is a seasoned marketing professional with extensive experience in product marketing management and sales strategy across various industries, particularly in SaaS and data analytics. Currently serving as Principal Product Marketing Manager at Tricentis since May 2022, John is responsible for developing comprehensive product marketing plans that encompass buyer personas, competitive analysis, and sales enablement. Previous roles include Senior Manager of Product Marketing at Spinnaker Support, where John focused on third-party support for enterprise applications, and Vice President at East Daley Capital Advisors, where John built sales systems to drive revenue. With a solid educational background that includes a Master of Science in Marketing from Regis University and a Bachelor of Arts in Journalism, Mass Communication, and Political Science from Iowa State University, John possesses a robust skill set that integrates strategic planning and market positioning.