Safi James-Barrow is a seasoned marketing professional with extensive experience across various sectors, currently serving as the Global B2B Marketing Manager at Tripadvisor since August 2022. Prior expertise includes roles as Destination Marketing Manager at the Jamaica Tourist Board, Digital Marketing Manager at Scotiabank, and Creative Director/Marketing & Sales Consultant at Green I.D. Notable earlier positions include Digital Marketing Specialist at Jamaica Promotions Corporation, National Marketing Manager at Caribbean Producers Jamaica Limited, and Brand Portfolio Manager at Unilever. Safi holds a Master of Science in International Business from Florida Atlantic University and a Bachelor of Science in Management Information Systems from the University of Central Florida.
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