Lifecycle Marketing Manager

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What Do We Do? Triple Whale is a leader in business intelligence for e-commerce. With thousands of customers in dozens of countries, our software tracks more than $40 billion of online commerce annually. Our culture, built on innovation, creativity, and speed, fosters an environment where great ideas can flourish. Headquartered in Columbus, Ohio, with additional offices in Israel, we are expanding our team to pursue an ambitious vision. Join us and be part of something big!

Job Summary:

As the lifecycle marketing manager, you will play a pivotal role in driving business growth — owning the company’s email and in-product marketing efforts across all stages of the customer lifecycle. This includes driving measurable outcomes in conversion, onboarding, adoption, upsell, and cross-sell efforts. The ideal candidate possesses 5+ years of relevant experience and a proven record of working effectively with GTM stakeholders to address business challenges. Strong skills in cross-functional communications, email copywriting, analytical thinking, and project management — and a proactive, customer-focused approach — are essential.  

Key Responsibilities:

• Own the end-to-end strategy and execution of lifecycle campaigns, automations, and experiments (email and in-product communications) and assess overall program performance, health, and effectiveness
• Cultivate engagement and drive product consideration by writing compelling copy for all email and in-product communications
• Establish, manage, and maintain the lifecycle marketing calendar and align with stakeholders across Marketing, Product, Customer Success, Sales, and Partnerships to consistently scale efforts while providing an optimal customer experience
• Analyze diverse data sources to create highly targeted segments for improved performance. Design, formalize, and optimize the team’s lifecycle segmentation strategy to inform multi-channel tactics and amplify inbound efforts
• Optimize our lead scoring system to ensure that high-value and high-intent leads are prioritized and routed to our sales team
• Reimagine our nurture streams to advance funnel progression and accelerate pipeline
• Foster a culture of innovation by developing an always-on email and in-product testing roadmap and sharing performance insights with the larger GTM organization

Requirements:

• 5–7 years of experience in B2B SaaS Lifecycle, Email, or Growth roles
• Experienced with HubSpot, and able to create and manage email segments, automation workflows, campaigns, and integrations
• Proven success planning optimization and growth experiments
• Strong analytical skills, and the ability to use data-driven insights to inform decisions & strategy
• Excellent written and spoken communication skills
• Strong cross-functional skills, with a demonstrated ability to work across GTM
• Proactive, strategic, and self-motivated — always pushing to do better
• Thrives in dynamic and fast-paced environments, comfortable navigating ambiguity
• Energized by supporting teammates in achieving mutual goals; passionate about driving measurable impact
• Knowledge of DTC / Ecommerce space a plus

Skills:

• Ambitious and eager to grow within the role and the company
• Self-motivated with a desire to create scalable processes within a growing company
• Strong interpersonal skills and the ability to work collaboratively in a team environment
• Ability to multitask and manage multiple projects simultaneously
• Problem-solving skills and attention to detail