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Will X. Chen

Associate Director, Campaign Management at TripleLift

Will X. Chen possesses extensive experience in campaign management and programmatic advertising, currently serving as Associate Director of Campaign Management at TripleLift since July 2019, where responsibilities include leading teams and optimizing client campaigns. Previously, Will worked at Digilant as a Senior Campaign Solutions Analyst and Campaign Solutions Analyst, managing client relationships and executing multiple digital ad campaigns. Additional experience includes a role as a Marketing Engineer at MediaMath, participating in a highly selective program focused on programmatic advertising, as well as early roles in marketing and strategy at Brizeo Inc. and mentoring at the University of Michigan. Will holds a Bachelor of Science degree in Neurobiology and Behavior from the University of Michigan.

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