Shalon Evans, AMA PCM®

Shalon Evans is an experienced marketing professional with a diverse background in various industries. Shalon currently serves as the Director of Marketing at TriSMART Solar, where they lead the development and execution of the B2C marketing strategy for solar energy services. Shalon'sresponsibilities include increasing lead generation, revenue, brand awareness, and positioning through various channels such as email marketing, social media, and event marketing.

Prior to their current role, Shalon held the position of Marketing Manager at Aegion Corporation, where they led and implemented the annual marketing strategy for multiple brands in the corrosion protection platform. Shalon created compelling content for internal and external communication purposes and collaborated closely with sales teams to develop account-based marketing programs.

Shalon'sprevious experience includes working as a Marketing Communications Manager at Ingersoll Rand, where they oversaw marketing activities for the global oil, gas, and chemical segment. Shalon also worked as a Marketing Specialist at Cudd Energy Services, where they successfully implemented print and digital marketing programs and conducted market research for business development and marketing strategies.

Earlier in their career, Shalon worked as a Marketing Analyst at Johnson Controls, where they were responsible for defining revenue categories and implementing a uniformed market research methodology process. Shalon also served as a Marketing Analyst at Schlumberger, leading market research efforts and product launch campaigns.

Additionally, Shalon has managerial experience as the Manager of Banking and Network Relations at FSV Payment Systems, where they built relationships with key business partners and developed marketing and branding standards to improve go-to-market timeframes.

Overall, Shalon Evans's work experience showcases their expertise in marketing strategy development, content creation, market research, and project management. Shalon leverages their skills to drive brand awareness, generate leads, and deliver business results.

Shalon Evans, AMA PCM®, received their BBA in Marketing from Baylor University, where they studied from 1991 to 1995. Shalon recently obtained the Professional Certified Marketer (PCM) certification from the American Marketing Association in March 2021.