Ollie McNaught-Reynolds

Ollie McNaught-Reynolds has a diverse work experience in the field of digital analytics and marketing. They most recently served as the Head of Digital Analytics UK at TRKKN, starting in March 2023. Prior to that, Ollie worked as the Head of Web Analytics at Omnicom Media Group UK from April 2020 to March 2023.

Before joining Omnicom, Ollie held the position of Implementation Analyst at YOOX NET-A-PORTER GROUP from August 2019 to March 2020. Prior to that, they worked as an Analytics Account Director at Annalect from October 2017 to July 2019.

Ollie's industry experience also includes working as a Strategic Planner & Optimization professional at Isobar from August 2014 to September 2017. They were responsible for conducting full analytics site audits and upgrades for eCommerce performance, as well as managing GTM implementation and tracking updates for GA at Holden.

Additionally, Ollie has experience as a Digital Marketing Analyst at Webjet.com.au, where they analyzed and managed daily reporting for the CEO and created dynamic dashboards using GA data. Prior to that, they worked as a Search Executive at MediaCom Australia from March 2013 to April 2014, where they developed and implemented SEM strategies for various clients, including RACV and Beyond Blue.

Ollie also gained valuable experience in online marketing and web development, serving as a Senior Account Manager and Account Manager at Melbourne IT from January 2012 to March 2013 and from August 2010 to December 2011, respectively. They have also worked as a Web Developer at Mintleaf Studio Pty Ltd and a Front End Web Developer at PegBoard CMS.

Throughout their career, Ollie has demonstrated a strong skill set in digital analytics, web development, SEM strategy, and implementation, as well as experience in managing and analyzing data for various companies and clients.

Ollie McNaught-Reynolds has a diverse education history. From 2007 to 2010, they attended Swinburne University of Technology, where they pursued a degree in Multimedia with a focus on Business Marketing. During their time there, they studied various subjects, including Web Design, Graphic Design, Flash, Project Management, CRM, and Organisational Management.

In 2012, Ollie undertook a single subject study at the University of Pennsylvania, specializing in Gamification. This specific field of study allowed him to gain knowledge and skills related to incorporating game elements in non-game contexts.

In 2017, Ollie attended General Assembly, where they pursued a course in Data Science. Although they did not obtain a specific degree, this experience provided him with a solid foundation in data science and related skills.

Additionally, Ollie holds several certifications in various fields. In 2013, they obtained certifications in Google Adwords Display, Google Analytics, and Google Adwords Search from Google. Ollie also obtained a certification in Marin Search Marketing from Marin Software in April of the same year.

In January 2018, Ollie completed the "From Data to Insights with Google Cloud Platform Specialization" course and received a certificate from Coursera Course Certificates. This certification demonstrates their proficiency in using the Google Cloud Platform to analyze data and extract insights.

Overall, Ollie McNaught-Reynolds has a comprehensive education history, encompassing not only formal degrees but also certifications that highlight their expertise in various aspects of marketing, data analysis, and technology.