Aaron Hickox

Aaron Hickox is an experienced Category Manager currently at Tropicana Brands Group, focusing on the growth of the On-The-Go channel through category and shopper insights. Previous roles include Category Manager at Sazerac Company and Juul Labs, where responsibilities involved enhancing retailer profitability and visibility of products. Aaron also held key analytical positions at Anheuser-Busch, providing support to over 90 wholesalers, and managing customer relationships in sales at Pepsi Beverages Company and Walgreen's Pharmacy Co. Aaron holds a BS in Marketing and Management from Southern Illinois University and an AAS in Business Administration from Lake Land Junior College.