Dao Fung Woon

Dao Fung Woon has extensive experience in customer experience and marketing roles. Dao Fung is currently the Deputy General Manager - Marketing Support & Customer Loyalty at Tropicana Corporation Berhad since July 2021. Prior to that, they worked as a Senior Manager Customer Experience at GAMUDA LAND from December 2018 to July 2021.

From 2012 to 2018, Dao Fung Woon was employed by Sunway Group, first as a Customer Experience Manager and then as a Senior Marketing Communications Executive. In these roles, they managed various aspects of customer experience, including department operations, budgeting, creative strategies, training and development, parking systems, data reporting, and operational processes. Dao Fung played a key role in launching and expanding the loyalty program for Sunway Group, including developing parking features and analyzing customer behavior. During their tenure, they also rebranded the loyalty program and won two awards for the loyalty program at the regional Loyalty & Engagement Awards in 2018.

Prior to Sunway Group, Dao Fung Woon worked as a Customer Relations Management (CRM) Manager at Tomei Consolidated Bhd from 2009 to 2012. In this role, they researched, developed, and implemented CRM software and programs, designed annual CRM plans and budgets, evaluated program effectiveness, and supervised assistants. Before that, they were an Assistant Manager - Advertising & Promotions at Kuala Lumpur Pavilion Sdn Bhd from 2006 to 2009.

Dao Fung Woon began their career at Sunway Group as a Senior Marketing Communications Executive from 2000 to 2006.

Dao Fung Woon received a Master of Business Administration (M.B.A.) degree with a specialization in Marketing from Nottingham Trent University in the academic year 2003-2004. Prior to that, Woon completed a Bachelor of Business Administration (B.B.A.) degree, also in Marketing, at the University of Hertfordshire in the academic year 1999-2000.