Samuel Choong

Samuel Choong is an accomplished professional with extensive experience in the beverage industry, currently serving as General Manager at Tropicana Corporation Berhad since January 2022. Previously held roles include Vice President of Business Development at Pan Malaysian Sweeps Sdn Bhd and CEO of Drinks Connexion S/B, where the company focused on the distribution of notable brands. Earlier experience includes significant leadership positions at Sunrise Wines & Spirits, Diageo, DIWS, and Allied Domecq, contributing to the success of major global brands. Samuel Choong holds multiple degrees in Marketing, including an MBA and a BBA from INTI, as well as Bachelor's degrees in Marketing and Business from Hawaii Pacific University, complemented by a high school diploma from Sri Kuala Lumpur.