Serena Lim

Serena Lim has extensive work experience spanning over several companies and industries. Serena is currently serving as the Senior General Manager at Tropicana Corporation Berhad, where they are responsible for overseeing Group Corp Comms, Marketing Comms, and Customer Care. Prior to this role, they worked as the General Manager at the same company, focusing on Group Corp Comms and Marketing Comms.

Before joining Tropicana Corporation Berhad, Serena held the position of Chief Comms Officer at Mage Ecotech and Chief Executive Officer at Coeur et Ame Fine Jewelry. Serena also served as the Chief Communications Officer at MIG International Group.

Serena gained valuable experience in corporate communications during their time as the Head of Corporate Communications at SkyWorld Development Group and as the Deputy General Manager of Corporate Communications at Tropicana Corporation Berhad.

Earlier in their career, they worked as an Account Servicing Senior Manager at Grey & UPP Advertising + Creative Agency. Serena also had the opportunity to work at Marriott International, specifically at the Ritz Carlton Hotel in Kuala Lumpur.

Overall, Serena Lim has demonstrated their proficiency in corporate communications, marketing communications, customer care, and executive leadership throughout their diverse work experience.

Serena Lim obtained their Master of Art degree in Communication from the International University of Malaya-Wales (IUMW) between 2018 and 2020. Prior to that, their educational background includes attending Kolej KDU, although specific details about the degree they pursued or the field of study are unavailable. Additionally, Serena Lim has also attended the Malaysian Institute of Management (MIM), but information about their degree or field of study is lacking. Serena completed their school education at St Mary's School Kuala Lumpur.