Devon Nitta

Devon Nitta is an experienced professional in strategic revenue management and category strategy with a strong background in the food and beverage industry. Currently serving as the Category Strategy & Insights Manager at Trü Frü, Devon identified a significant $25M opportunity in the Frozen Desserts category and regularly analyzes promotional trends to inform trade plans. Prior experience includes roles at General Mills as Strategic Revenue Management Lead and Trade Planning Lead, where Devon developed SRM plans and optimized promotions across international markets and grocery accounts. With a robust analytical skill set honed through positions at Holiday Oil Co. and PepsiCo, Devon has consistently driven revenue growth and improved market competitiveness, supported by a Bachelor's Degree in Marketing Management from Brigham Young University.