Mayank Johri

Assistant General Manager Marketing at True Balance

Mayank Johri has a diverse work experience spanning multiple companies and roles. Mayank is currently an Assistant General Manager Marketing at Balancehero India since January 2023. Prior to this, they held the role of Acquisition Head - Marketing at the same company from September 2021 to January 2023.

Before joining Balancehero India, Mayank worked at BannerBuzz as a Performance Marketing Lead from May 2019 to August 2021. In this role, they developed and executed e-commerce strategies using various SEM channels and managed a budget of $700,000 USD per month across multiple domains and countries. Mayank also had regular interactions with Google and Microsoft representatives to analyze market, category, and brand share. Additionally, they strategically planned sales, offers, and promotions based on seasonality.

Prior to BannerBuzz, Mayank worked at AdHawk as a Digital Media Manager (India Operations) from August 2016 to November 2018. Mayank managed client strategies and workflows, and led a team of 10 people. Mayank also utilized AdHawk Assistant to optimize Google AdWords and Facebook Ads campaigns for AdWords customers, driving growth.

Before joining AdHawk, Mayank was a Senior Process Associate at Accenture from March 2015 to July 2016. Mayank worked with US Large Scale Customers in the Performance Vertical under Google's iLCS process, managing and optimizing AdWords accounts with millions of dollars in monthly ad spend.

Prior to Accenture, Mayank worked at Symberity (formerly known as DPFOC) as a Digital Marketing Strategist from August 2011 to March 2015. Mayank'sresponsibilities included managing Google AdWords accounts, conducting social media advertising on platforms like Facebook, LinkedIn, Twitter, YouTube, and Pinterest, and providing insights through attribution reports and conversion rate optimization.

Mayank's work experience also includes an engineering internship at Delhi Metro Rail Corporation Ltd in May and June 2010.

Mayank Johri completed their Intermediate education at S D Public School between 1992 and 2007. Mayank then pursued an Engineering degree in Computer Science at MAIET Jaipur from 2007 to 2011. Additionally, they obtained several certifications from Google, including Google Ads - Measurement Certification, Google Ads Display Certification, Google Ads Search Certification, and Shopping Ads Certification, all of which were obtained in June 2021.

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Timeline

  • Assistant General Manager Marketing

    January, 2023 - present

  • Acquisition Head – Marketing

    September, 2021

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