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Barry Dixon

Principal at True Design Studios

Barry Dixon is an accomplished businessman and leader with extensive experience across multiple industries. Serving as CEO of BeLit, Inc. since January 2015 and CEO of True House, Inc. since January 1990, Barry has demonstrated strong leadership capabilities. Additionally, Barry is the Principal at True Design Studios and Jax Apex Technology, roles held since January 2007 and 1995, respectively. Barry's notable contributions to sports administration include serving as President of Jacksonville United FC Inc., overseeing significant achievements such as the 2011 National Championship win and a successful run in the US Open Cup. Barry holds a Bachelor of Science in Political Science and Government from Florida State University, earned between 1985 and 1989.

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