Sam Boden

Sam Boden is a seasoned marketing professional currently serving as the Director of Product Marketing and GTM Strategy, as well as Managing Director for TRUE linkswear in Australia and New Zealand since October 2023. Prior to this role, Sam co-founded Jack Oliver Golf, overseeing marketing efforts to introduce American lifestyle golf brands to the Australian and New Zealand markets until November 2023. Sam's earlier experience includes a consulting position at Sam Boden Marketing, where strategic marketing support was provided to SMEs in the outdoor recreation and lifestyle sectors, and various roles at ARB Corporation Ltd, including Marketing Communications Manager, where Sam led integrated marketing strategies across multiple channels. Sam's career began at Corporate Communique as Creative Director, focusing on creative direction and digital innovation. Sam holds a Mini MBA in Marketing and an Advanced Diploma in Business (Marketing).