Eric Lane

SVP, Sales at True Value Company

As Senior Vice President of Sales, Eric Lane is responsible for driving the Company’s profitable growth through direct and indirect sales, new customer acquisition and business development.

Lane is a long-tenured associate, most recently serving as Vice President of Specialty Business, where he provided leadership over True Value’s Home & Garden Showplace, International, Maintenance and Rental divisions.

Lane has held various positions within True Value and has a wide array of experience in sales, strategic development, store expansions and remodels. He led True Value's two-year enterprise management system initiative, managed the Company’s eBusiness and retail systems and spent 10 years in Marketing and Merchandising roles.

Lane started his career in Merchandising at Servistar and holds a Bachelor of Science degree in Business Management from Juniata College.



  • SVP, Sales

    Current role

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