Laura Beckerley

Content Strategy Manager at TrueML

Laura Beckerley has a diverse work experience in the field of content and customer engagement. Laura currently works at TrueML as a Content Strategy Manager, where they are responsible for improving internal content documentation, managing a Content Specialist, and creating content for targeted campaigns. Laura also analyzes campaign results and manages the content team's Jira board and automation rules.

Prior to their current role, Laura worked at TrueAccord for several years. Laura started as a Customer Engagement Specialist, where they provided empathetic customer service and helped customers find payment options. Laura then advanced to the role of Customer Engagement Supervisor, where they managed a team of 4-6 specialists and provided support through coaching, answering questions, and handling escalated calls.

At TrueAccord, Laura also had the role of Content Specialist, where they learned HTML/CSS, used a custom CMS, and utilized their operations knowledge to inform content creation. Laura further progressed to the position of Senior Content Specialist, where they collaborated with product managers and data scientists to develop and launch new experiments, including starting collections in New York State.

Overall, Laura has demonstrated a strong background in content strategy, customer engagement, and team management throughout their work experience.

Laura Beckerley completed their high school education at Granville High School from 2007 to 2011, obtaining a High School Diploma. Laura then pursued higher education at Denison University from 2012 to 2016, where they received a Bachelor's degree in International Studies.

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Previous companies

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Timeline

  • Content Strategy Manager

    April, 2021 - present