Samantha Baxley

Samantha Baxley is an accomplished marketing professional with extensive experience in driving innovative marketing initiatives and enhancing brand visibility. Currently serving as the Director of Marketing at Truevana, Samantha focuses on creating meaningful connections and redefining relocation experiences through strategic partnerships and advanced technology. Previously, as the Marketing & Operations Manager at Kidder Mathews, Samantha developed comprehensive marketing strategies that maximized ROI and supported growth. Samantha also excelled as the Marketing & Events Manager at Catalina Foothills Church, where event planning and brand management were key responsibilities. Earlier experience includes the role of Alumni Coordinator at Western Washington University, where engaging events led to increased membership and retention rates. Samantha holds a Bachelor of Arts in Public Relations & Business Administration and minors in Entrepreneurship & Innovation and Business Administration and Management from Western Washington University, along with a certificate in Global Entrepreneurship and Innovation from the University for Peace.