KL

Kaylie Luedke

Brand Marketing Manager at Truewerk

Kaylie Luedke has held a variety of roles in the marketing field since 2017. In 2021, they began working as a Brand Marketing Manager and Social Media Specialist at Truewerk. In this role, they strategized monthly content calendars for all platforms across social media, increased Instagram follower count by 30k and monthly content interactions by 65%, and wrote and edited copy for social, blog, PR, email and website marketing materials. From 2018-2021, Kaylie worked as a Public Relations Marketing Associate at Girl Scouts of California's Central Coast, where they supported the development and implementation of a comprehensive public relations and communications strategic plan and created rich content for GSCCC channels/platforms. From 2018-2017, they were a Marketing Intern at LoaCom, where they assisted Project Managers in email marketing and digital advertising campaigns and promoted company ideals through engaging blog posts. In 2017, they were an Editorial Director at Course Hero, where they established the Student Writer Development program, managed all stages of production, and wrote, edited, and published editorials. Finally, in 2017, they were a Content Marketing Intern at Graphiq Inc., where they assisted in asset gathering for slideshows, pitched story ideas for syndication partners, and fact-checked data for story methodologies.

Kaylie Luedke attended Thousand Oaks High School from 2012 to 2014. Kaylie then obtained a Bachelor's Degree in Communication and Professional Writing from UC Santa Barbara between 2014 and 2018. During this time, they also studied Communication at University College Maastricht in 2017.

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Previous companies

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Org chart

Timeline

  • Brand Marketing Manager

    August, 2022 - present

  • Social Media Specialist

    August, 2021

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