Mason Jones

Senior Director Of Marketing at TruGolf

Mason Jones has a diverse work experience in marketing and communications.

Starting in 2013, they worked as the Interim Communications Manager for Big Finish Games, where they managed social media campaigns and communications for the Tex Murphy video game franchise. Mason also assisted in writing and editing communications for both Big Finish Games and TruGolf.

In 2014, Mason joined TruGolf as a Marketing Coordinator. In this role, they coordinated exhibits at trade shows and completed an SEO overhaul to increase organic traffic. Mason also contributed to the growth of TruGolf's Portable Golf Simulators.

From 2016 to 2019, Mason served as the Brand Manager for TruGolf, where they worked with B2B partners to incorporate their feedback into product development. Mason supported direct sales and resellers through digital marketing, social media marketing, and search engine marketing. Mason also led the content development team.

In 2019, Mason was promoted to the role of Senior Director of Marketing at TruGolf. In this position, they managed and supervised the communications team while developing and overseeing multimedia marketing strategies. Mason drove market share for TruGolf's hardware and software through content creation, social media marketing, direct marketing, and PPC campaign management. Mason also monitored sales statistics and lead analytics to optimize lead generation using Salesforce and Google Analytics.

Prior to their time at TruGolf, Mason worked as a Public Relations Assistant for KUED 7 from 2011 to 2014. Mason designed and implemented multimedia campaigns for local and national television programs and collected and compiled communication reports for the station.

In 2013, Mason also worked as a Marketing Coordinator for the Salt Lake City Arts Council, where they developed a marketing campaign for the Twilight Concert Series and collaborated on redesigning the brand. Mason managed and created all owned, earned, and paid communications for the series.

Overall, Mason Jones has a strong background in marketing and communications, with experience in managing teams, developing marketing strategies, and implementing successful campaigns.

Mason Jones attended the University of Utah from 2008 to 2012, where they pursued a Bachelor of Science degree in Strategic Communications. During their time at the university, they also focused on Mass Communication/Media Studies as part of their degree program.

Links

Timeline

  • Senior Director Of Marketing

    January, 2019 - present

  • Brand Manager

    July, 2016

  • Marketing Coordinator

    August, 2014

  • Communications Manager (Interim)

    January, 2013