Sara Gene “Sg” Houtman

Sara Gene “SG” Houtman is an accomplished professional with extensive experience in human resources and business operations. Currently serving as Chief People Officer at Truly Free and Truly Free Market since March 2022, Sara has spearheaded the development of comprehensive Human Capital Management programs and established robust performance management systems. Prior roles include Director of Human Resources and Director of Operations at Truly Free Market, where Sara drove corporate objectives across multiple domains. Sara is also affiliated with Chief and Women in Retail Leadership Circle, emphasizing a commitment to leadership and professional development. Skills include organization, staff retention, conflict resolution, and expertise in both HR and business operations.