Trung Nguyên Legend is a Vietnam-based business group involved in the production, processing and distribution of coffee. Trung Nguyên Legend is a major domestic coffee brand within Vietnam, and exports its products to 50 countries, including major Asian markets such as Japan and Singapore.

It is most noted for its Trung Nguyên brand of coffee products; sub-brands include Creative Coffee, Weasel kopi luwak and Legendee simulated kopi luwak coffee, Passiona low-caffeine coffee for female drinkers, and G7 instant coffee.

The group, established in 1996 in Buôn Ma Thuột, Đắk Lắk Province, is composed of five members: Trung Nguyen Corporation JSC, Trung Nguyen Instant Coffee Company JSC, Trung Nguyen Coffee LLC, Trung Nguyen Franchise Its director and CEO is Dang Le Nguyen Vu.

Food & Beverage

Retail

Trung Nguyên Legend

Trung Nguyên Legend's headquarters in District 1, Vietnam

Dang Le Nguyen Vu

Alejandro Gutiérrez Alcalá

This department focuses on developing and overseeing strategies to enhance and maintain brand identity across various platforms.

Brand Management

This department manages recruitment, employee relations, and workforce planning activities.

Human Resources

This department is responsible for managing sales activities and driving revenue growth through various sales strategies.

Sales Department

This department focuses on marketing strategies and initiatives that promote trade activities and enhance product visibility in various markets.

Trade Marketing

This department focuses on identifying and pursuing new market opportunities to drive growth and expand the organization's reach.

Business Development

This department focuses on assisting customers by addressing inquiries, resolving issues, and enhancing overall satisfaction.

Trung Nguyên Legend

Org chart

Teams

Brand Management

Human Resources

Sales Department

Trade Marketing

Business Development

Customer Support

Offices

Trung Nguyên Legend

Org chart

Teams

Brand Management

Human Resources

Sales Department

Trade Marketing

Business Development

Customer Support

Offices

Related companies