Melody Vasquez, MBA, has a diverse and extensive work experience in marketing and strategy. Melody is currently serving as the Sr. Director of Lifecycle, Brand & Integrated Marketing at Trusted Health, where they have been successful in increasing job views and placements through comprehensive multi-channel lifecycle programs. Melody also works as a Marketing & Strategy Advisor at Melody Vasquez Marketing, where they advise B2B and B2C start-ups on retention/growth marketing best practices and strategy development.
Prior to their current roles, Melody founded Rhubarb Collection and worked for Shutterfly, where they held various positions including Sr. Director of Marketing, Sr. Marketing Manager, and Marketing Manager, CRM. Melody'sresponsibilities at Shutterfly included overseeing direct mail marketing programs, managing budgets, developing strategies, and collaborating with cross-functional partners to increase efficiency.
Melody's earlier experience includes working at Walmart.com as an Associate Marketing Manager, where they focused on email marketing and CRM strategy and creative execution and planning. Melody also worked as an Email Marketing Coordinator at Walmart.com, where they provided segmentation frameworks, conducted QA, and analyzed email campaigns.
Before joining Walmart.com, Melody worked as a Marketing Specialist at The Betty Mills Company, where they managed Adwords campaigns, grew affiliate programs, and implemented SEO tactics. Melody also has experience as an Assistant Store Manager at ZGallerie.
Overall, Melody Vasquez's work experience showcases their expertise in marketing strategy, lifecycle management, direct mail marketing, email marketing, and team leadership.
Melody Vasquez holds an MBA in Marketing from Santa Clara University Leavey School of Business. Melody also obtained a BA degree from Scripps College.
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