The Trustworthy Accountability Group (TAG) is the leading global certification program fighting criminal activity and increasing trust in the digital advertising industry. Created by leading US industry trade organizations, TAG's mission is to eliminate fraudulent traffic, combat malware, prevent Internet piracy, and promote greater transparency in digital advertising. TAG advances those initiatives by bringing companies across the digital advertising supply chain together to set the highest standards. TAG is the first and only registered Information Sharing and Analysis Organization (ISAO) for the digital advertising industry.

Information Technology

Trustworthy Accountability Group

Mike Zaneis

Vanessa Goff-Yu

Rachel Nyswander Thomas

Jules Kendrick

Michael Hahn

Mark Goldman

The Operations and Compliance team at the Trustworthy Accountability Group (TAG) is responsible for ensuring that the organization's standards and regulations are met throughout the digital advertising supply chain. This team manages membership services, oversees compliance initiatives, and fosters engagement with industry stakeholders to promote transparency and accountability. Their efforts support TAG's mission to combat fraud and enhance trust in the digital advertising ecosystem.

Operations and Compliance

Leadership Team

Operations and Compliance

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Leadership Team