Alexander Muir

Alexander Muir is a seasoned expert in customer experience (CX) and user experience (UX) research, currently leading the Customer Research and Insights function at TSB Bank since May 2021. Muir's extensive career includes roles such as Lead User Researcher at the Ministry of Justice Digital & Technology, Principal UX Researcher at Skyscanner, and Principal UX & CX Researcher at John Lewis, focusing on innovative digital and physical experiences. With a strong academic background including a PhD in Transpersonal Psychology and multiple degrees in computer science, multimedia, and creative writing, Muir combines extensive research expertise with a human-centered design approach. Prior experience at Microsoft involved leading significant UX initiatives for the Internet of Things and connected cars, showcasing a robust commitment to improving usability across various domains.