Amanda Matos Cavalcante

Amanda Matos Cavalcante is an experienced marketing professional currently serving as the Marketing and Demand Generation Strategy lead at BackEngine since February 2025, and as the Global Demand Generation Manager at TSC.ai since May 2023. With extensive expertise in developing and executing demand generation strategies across multiple regions, Amanda has successfully contributed to significant lead generation initiatives and enhanced engagement metrics through digital marketing efforts. Amanda founded AMC Marketing in September 2022, providing demand generation and digital marketing services to international clients. Previous roles include Marketing Lead at Aequilibrium and Marketing Communication Manager at Triad Systems, where Amanda established the marketing department and achieved notable successes in lead generation and social media engagement. Amanda's educational background includes executive education from esteemed institutions such as Harvard Business School and ESPM Escola Superior de Propaganda e Marketing.