Jj la Pata

Co-coo & Head Of Digital at TSC | Previously The Starr Conspiracy

JJ La Pata is an experienced professional in digital strategy and insights, currently serving as Vice President of Digital Strategy & Insights at TSC since July 2015, where previous roles included Director of Digital Strategy, Supervisor of Digital Strategy, and Technology Advisor and Digital Consultant. Prior experience includes a position as a Marketing Intern at LJCM and IT Support Staff at Texas Christian University, as well as an Entertainment and Media Intern role at ALL IN media house. JJ La Pata holds a Bachelor's Degree in Marketing from Texas Christian University, having graduated in 2014, and is a graduate of Loyola High School.

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Fort Worth, United States

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TSC | Previously The Starr Conspiracy

TSC is redefining marketing for tech companies—because the blocking and tackling era is over, and the road to hell is paved with performance optimizations. We break the script to create defining moments and definitive experiences that cement vendor preference. So jump in. It's time to burn playbooks, and we just bought a fireworks factory next to a fertilizer plant. Experience Design: Customer experience isn’t some funnel you shove people through. That’s how you make foie gras. Customer experience is chaotic—we can’t control the sequence of events, but we can control the quality of moments. Radical Go-To-Market Strategies: Forget the conventional GTM playbook—we’re here to break that script. We craft unique strategies for B2B tech companies that know the same old shit doesn’t work anymore. We’re not ad pushers. We’re problem solvers. Brand Strategy: We don’t just build brands—we create legacies. Our holistic strategies pull together every piece of your business into one sharp, unforgettable experience. Defining Moments: These are points when the true nature of something reveals itself. We design experiences—across brand, marketing, sales, product, and customer success—that build vendor preference. Sales Experience Alignment: Sales doesn’t start with a lead—it starts with a connection. We align your sales process with your experience vision to build trust and create customers for today and tomorrow.


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51-200

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