Katherine Parra

Katherine Parra has a diverse work experience in the field of marketing. Katherine started their career as a Relacionadora Pública at Suractivo Ltda. in 2010, where they were responsible for supervising event development and managing contracts with external service providers.

In 2011, Katherine joined DWS Chile as a Marketing Analyst, where they led and executed the company's marketing strategy. Their responsibilities included generating demand, detecting leads, and customer retention. Katherine held this role until 2019.

At DWS Company, Katherine continued their marketing career as a Senior Regional Marketing Manager. Katherine was responsible for leading and executing the company's marketing strategy for the Americas. Their role included planning demand generation and customer loyalty activities, as well as maintaining communications with clients, sales teams, manufacturers, and wholesalers. Katherine held this position from 2019 to 2022.

Currently, Katherine is working at Tsoft as the Head of Marketing, a role they took on in June 2023. At Tsoft, they are responsible for overseeing the company's marketing efforts, with their specific duties and duration in this role to be determined.

Katherine Parra obtained a Business Management Diploma from the International Business Management Institute (IBMI) in 2020. Prior to that, they received a degree in Relacionadora Pública (Communications) from Instituto Profesional Virginio Gómez from 2007 to 2010. Additionally, they have obtained certifications in HubSpot Marketing Software from HubSpot Academy and Fundamentos de marketing B2B from LinkedIn in 2023.