Fern Humphreys

Fern (Felice) Humphreys has over 18 years of work experience in various roles in marketing and pricing. Fern started their career in 2002 as a Field Marketing Representative at Newell Rubbermaid, where they managed territory sales and increased sales by implementing cross-merchandising strategies. Fern later became a Corporate Event Marketing Representative, promoting multiple brands and managing budgets.

In 2005, Fern joined The Little Tikes Company as an Associate Channel Manager, where they collaborated with product, sales, and finance managers to develop and execute marketing strategies. Fern also served as a Channel Manager, responsible for marketing and product development strategies. While in this role, Fern developed a research department and created a database of over 700 moms for market insights.

From 2011 to 2013, Fern worked as a Marketing Consultant at The Little Tikes Company, where they developed strategies to increase customer loyalty and new sales. Fern also established a social media presence and collaborated with the Director of Marketing to research market trends and develop brand strategy.

Since 2013, Fern has been with TTI Floor Care North America, where they have held various roles. Fern started as a Channel Manager, developing strategic marketing plans and promotional campaigns. Fern then transitioned to a Strategic Program Manager role, managing and executing authorization programs for pricing stability. Most recently, Fern has been the Senior Manager for Pricing and Authorization, overseeing the Pricing Stability Program and collaborating with various teams to achieve pricing stability while growing the overall business.

Overall, Fern (Felice) Humphreys has demonstrated a strong background in marketing, pricing, and strategic planning throughout their career.

Fern (Felice) Humphreys obtained a Bachelor of Arts degree in Speech Communications and Spanish from Hillsdale College, where they attended from 1998 to 2001. Fern also holds a Bachelor's degree from Hillsdale College. Prior to Hillsdale College, they attended Hathaway Brown School.